Find Your Brand Promise


"A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise..." Learn More


Great Way to Brand a Move!

My mortgage broker recently moved to a much bigger firm.

This was the visual in the email announcement. 

Not a lot of words needed!

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— 2 weeks ago
#branding  #stephan partners  #mortgage master  #digital marketing 
Now That’s Branding!

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Cleveland Browns wide receiver Josh Gordon has made his commitment to the No. 12. It makes sense. Some great football players have worn the number before him. So far, no Hall of Fame receivers have worn No. 12.

So how has Gordon committed to No. 12? Check this out:

http://www.cleveland.com/browns/index.ssf/2014/02/cleveland_browns_receiver_josh_16.html

— 2 weeks ago
#nfl  #josh gordon  #tattoo  #no 12  #digital marketing  #branding  #stephan partners 
The Invisible Bicycle Helmet
Great example of innovation, engineering and wonderful design. You have to check this video out.

The Invisible Bicycle Helmet

Great example of innovation, engineering and wonderful design. You have to check this video out.

— 5 months ago
#innovation  #engineering  #design  #kickstarter  #Stephan Partners 


Big Data Helps Reveal Consumer Behavior

Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.

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Big Data Helps Reveal Consumer Behavior
Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.

— 5 months ago with 1 note
#big data  #consumer insights  #digital marketing  #market research  #consumer behavior  #Stephan Partners  #Weblife Research 
Does Big Research Work With Big Data?
Big research needs to evolve with the changing world of big data. Faster, more innovative and more real time research adds insights to mountains of big data. Marketers need to break down the silos around big data and research to add value.
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Does Big Research Work With Big Data?

Big research needs to evolve with the changing world of big data. Faster, more innovative and more real time research adds insights to mountains of big data. Marketers need to break down the silos around big data and research to add value.

READ MORE

— 5 months ago
#big data  #consumer insights  #digital marketing  #market research  #online behavior  #analytics  #Stephan Partners  #WebLife Research 
Big Data No Big Deal
How do you marry big data with market research to better understand the WHY of online behavior?

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Big Data No Big Deal

How do you marry big data with market research to better understand the WHY of online behavior?

LEARN MORE

— 7 months ago with 1 note
#big data  #consumer insights  #digital marketing  #market research  #online behavior  #Stephan Partners  #WebLife Research 
Three Words That Will Transform Your Career
 I would change to “Three Words That Will Transform Your Life.” Great article … do you agree?

Three Words That Will Transform Your Career

 I would change to “Three Words That Will Transform Your Life.” 
Great article … do you agree?


— 9 months ago with 1 note
#branding  #digital marketing  #Stephan Partners  #help a person  #charity 
Is the belly putter ban good for the USGA brand?
“Throughout the game’s 600-year history, the essence of the traditional method of golf stroke has involved swinging the club with both the club and gripping hands held away from the body, requiring the player to direct and control the movement of the entire club. Anchoring one end of the club against the body, and creating a point of physical attachment around which the club is swung, is a substantial departure from the traditional swing. Our judgment, based on tradition, observation and experience, is that anchoring creates an unacceptable risk of changing and reducing the challenge of making a golf stroke. “
Good for golf?
 

Is the belly putter ban good for the USGA brand?

“Throughout the game’s 600-year history, the essence of the traditional method of golf stroke has involved swinging the club with both the club and gripping hands held away from the body, requiring the player to direct and control the movement of the entire club. Anchoring one end of the club against the body, and creating a point of physical attachment around which the club is swung, is a substantial departure from the traditional swing. Our judgment, based on tradition, observation and experience, is that anchoring creates an unacceptable risk of changing and reducing the challenge of making a golf stroke. “

Good for golf?

 

— 10 months ago
#Branding  #Stephan Partners  #marketing  #digital marketing  #golf  #usga  #the r&a  #belly putter 
Tiger Woods wins the Player’s Championship. A historic brand comeback! 

This is his fourth win this year, 78 PGA wins total and more coming including majors.


Would you bet against his brand now? 

Tiger Woods wins the Player’s Championship. A historic brand comeback! 

This is his fourth win this year, 78 PGA wins total and more coming including majors.

Would you bet against his brand now? 

— 11 months ago
#tiger woods  #branding  #pga championship  #comeback  #advertising  #brand  #brand manangement  #stephanpartners