Find Your Brand Promise


"A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise..." Learn More


So you use social media for business …
Social media is good for business. LinkedIn has approximately 300 million users connecting every day to improve their business lives. That’s a great opportunity for you as well as a great challenge. We’ve just launched Watermelon Social, a personal branding service to help you stand out in the crowd and break through the clutter to build new relationships and new opportunities on the web.

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So you use social media for business …

Social media is good for business. LinkedIn has approximately 300 million users connecting every day to improve their business lives. That’s a great opportunity for you as well as a great challenge. We’ve just launched Watermelon Social, a personal branding service to help you stand out in the crowd and break through the clutter to build new relationships and new opportunities on the web.

LEARN MORE

— 1 day ago
 Does your social media profile deliver a brand promise?
LinkedIn has approximately 300 million users connecting every day to improve their business lives. That’s a great opportunity for you as well as a great challenge. Does your profile deliver a brand promise? Is your audience left to figure out who you are and what you stand for – or are you telling them with your branding? We’ve just launched Watermelon Social, a personal branding service to help you stand out in the crowd and break through the clutter.
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Does your social media profile deliver a brand promise?

LinkedIn has approximately 300 million users connecting every day to improve their business lives. That’s a great opportunity for you as well as a great challenge. Does your profile deliver a brand promise? Is your audience left to figure out who you are and what you stand for – or are you telling them with your branding? We’ve just launched Watermelon Social, a personal branding service to help you stand out in the crowd and break through the clutter.

LEARN MORE

— 6 days ago

What Makes Viral Viral?

From home videos to commercials, viral videos are far from the same. Yet, despite their variety they all manage to grow from a buzz to a frenzied Internet sensation. Do all these videos share some secret appeal? Is it their ability to capture and condense something larger than themselves into a neat slice?

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— 4 weeks ago
Why helping others drives our success
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.

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Why helping others drives our success

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.

LEARN MORE

— 2 months ago
#stephanpartners  #digitalmarketing  #branding  #brandpromise  #giveandtake 
What does a mermaid have to do with Starbucks?

Sitting on a NYC subway this morning staring at a Starbucks ad and wondering … what’s up with the mermaid?

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What does a mermaid have to do with Starbucks?

Sitting on a NYC subway this morning staring at a Starbucks ad and wondering … what’s up with the mermaid?

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— 3 months ago
#branding  #digitalmarketing  #stephanpartners  #starbucks 
If You Don’t Control Your Brand, Others Will
If your company is having problems retaining or acquiring new customers, you should ask yourself, “Do we control our brand?” You might say, “Of course we control our brand. We have a logo, a tagline, a mission statement and a website – plus we run ads, send out direct mail, email … you name it.” But that doesn’t necessarily mean you control your brand. Because your brand isn’t what you say it is; your brand is what the public says it is. If your audience’s perception of your brand isn’t what you want it to be (and, more important, what you need it to be) … then you don’t control your brand.
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If You Don’t Control Your Brand, Others Will

If your company is having problems retaining or acquiring new customers, you should ask yourself, “Do we control our brand?” You might say, “Of course we control our brand. We have a logo, a tagline, a mission statement and a website – plus we run ads, send out direct mail, email … you name it.” But that doesn’t necessarily mean you control your brand. Because your brand isn’t what you say it is; your brand is what the public says it is. If your audience’s perception of your brand isn’t what you want it to be (and, more important, what you need it to be) … then you don’t control your brand.

LEARN MORE

— 3 months ago with 1 note
#georgestephan  #stephanpartners  #digitalmarketing  #branding  #brandpromise 
Are you a purple cow?
Ask Seth Godin, business guru and bestselling author of The Purple Cow: “You’re either a purple cow or you’re not. You’re either remarkable or invisible. Make your choice.” Products and services without a remarkable brand promise risk becoming a brown cow, a cow like every other cow … a commodity. A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise.
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Are you a purple cow?

Ask Seth Godin, business guru and bestselling author of The Purple Cow: “You’re either a purple cow or you’re not. You’re either remarkable or invisible. Make your choice.” Products and services without a remarkable brand promise risk becoming a brown cow, a cow like every other cow … a commodity. A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise.

Learn More

— 3 months ago
#branding  #brandpromise  #stephanpartners  #sethgodin  #digitalmarketing 

One is the loneliest number.

 Don’t rely on fate. Use AXE. Let what you want come to you.

— 3 months ago
#digitalmarketing  #branding  #stephanpartners  #axe 

Do clothes make the man?

 The way you dress matters. It defines and brands you. Sometimes it changes the way you look so much that you become someone else.

— 3 months ago
#digitalmarketing  #branding  #stephanpartners  #paisley 

Contrary to what most men think, doing dishes won’t harm them

Unlike most commercials for cleaning products, Magistral puts a twist to its ads by targeting men. Surprising and a great way to find new users. Women will like it too.

— 3 months ago
#digitalmarketing branding stephanpartners magistral