Find Your Brand Promise
Tiger Woods wins the Player’s Championship. A historic brand comeback!
This is his fourth win this year, 78 PGA wins total and more coming including majors.
Would you bet against his brand now?
The power of the Warren Buffett brand!
So powerful, the Berkshire Hathaway site is well … an AMAZING thing to behold. Check it out: http://www.berkshirehathaway.com/
What other brands could go this route?
What’s an event appearance worth for the Rihanna brand?
Rihanna, 25, is a six-time Grammy award winner and has set the record for top-selling digital artist of all time. If you’re not aware of how powerful branding can work for you, maybe’s Rihanna’s achievement can show you the possibilities. By building an attractive image and powerful brand, she is now able to command money for appearances that many might deem as unnecessary — such as $100,000 to appear at Fashion Week.
See what other A-Listers are getting: http://minorityfortune.com/empowerment/a-lesson-in-branding-rihanna-mixes-together-business-and-leisure/
Coming to A Screen Near You. On-Demand Marketing.
Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.
Unilever recently launched a remarkable TV campaign for Dove called “Dove Real Beauty Sketches.” Its power is that it reveals a lot about how women think of themselves.
What does this mean for you?
Take my brand and shove it!
So you manage a major brand, spend millions of dollars in advertising and boom the government says we’re taking your brand away. Read about how EU lawmakers finally passed the bill to prohibit cigarette branding by removing logos from the packs.
Good move?
One of three players in Masters history to win four Green Jackets. Won the 2005 Masters with a birdie on the first playoff hole (No. 18) to defeat Chris DiMarco. Was the third player in Masters history to defend his title when he won the 2002 Masters by three shots. Won the 2001 Masters by two shots, making him the winner of four consecutive major championships. Set multiple Tournament records with his breakthrough victory in the 1997 Masters. He was the youngest Tournament champion at age 21. He set 20 Tournament records in all and tied six others. Winner of 14 major titles (four Masters, three US Opens, three British Opens and four PGA Championships). Has finished in the top 10 at the Masters in seven of the previous nine years. Won his 2013 PGA Tour debut at the Farmers Insurance Open, and became the first player in PGA Tour history to win on the same course eight times. Won the WGC-Cadillac Championship by two shots over Steve Stricker, becoming the first multiple winner on the PGA Tour in 2013. Won the Arnold Palmer Invitational for his third victory in 2013. The win pushed him to the No. 1 spot in the Official World Golf Ranking for the first time since October of 2010. He won three times in 2012, and now has 77 career PGA Tour titles. Member of seven Presidents Cup and Ryder Cup teams. 37 years old.
The new “Facebook Phone” is a super smart branding move, in perfect alignment with the brand and all it stands for, but it is not a game changer in the mobile phone industry.
Will you buy one?
