Find Your Brand Promise


"A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise..." Learn More


Why helping others drives our success
For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.

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Why helping others drives our success

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.

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— 1 month ago
#stephanpartners  #digitalmarketing  #branding  #brandpromise  #giveandtake 
What does a mermaid have to do with Starbucks?

Sitting on a NYC subway this morning staring at a Starbucks ad and wondering … what’s up with the mermaid?

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What does a mermaid have to do with Starbucks?

Sitting on a NYC subway this morning staring at a Starbucks ad and wondering … what’s up with the mermaid?

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— 2 months ago
#branding  #digitalmarketing  #stephanpartners  #starbucks 
If You Don’t Control Your Brand, Others Will
If your company is having problems retaining or acquiring new customers, you should ask yourself, “Do we control our brand?” You might say, “Of course we control our brand. We have a logo, a tagline, a mission statement and a website – plus we run ads, send out direct mail, email … you name it.” But that doesn’t necessarily mean you control your brand. Because your brand isn’t what you say it is; your brand is what the public says it is. If your audience’s perception of your brand isn’t what you want it to be (and, more important, what you need it to be) … then you don’t control your brand.
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If You Don’t Control Your Brand, Others Will

If your company is having problems retaining or acquiring new customers, you should ask yourself, “Do we control our brand?” You might say, “Of course we control our brand. We have a logo, a tagline, a mission statement and a website – plus we run ads, send out direct mail, email … you name it.” But that doesn’t necessarily mean you control your brand. Because your brand isn’t what you say it is; your brand is what the public says it is. If your audience’s perception of your brand isn’t what you want it to be (and, more important, what you need it to be) … then you don’t control your brand.

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— 2 months ago with 1 note
#georgestephan  #stephanpartners  #digitalmarketing  #branding  #brandpromise 
Are you a purple cow?
Ask Seth Godin, business guru and bestselling author of The Purple Cow: “You’re either a purple cow or you’re not. You’re either remarkable or invisible. Make your choice.” Products and services without a remarkable brand promise risk becoming a brown cow, a cow like every other cow … a commodity. A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise.
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Are you a purple cow?

Ask Seth Godin, business guru and bestselling author of The Purple Cow: “You’re either a purple cow or you’re not. You’re either remarkable or invisible. Make your choice.” Products and services without a remarkable brand promise risk becoming a brown cow, a cow like every other cow … a commodity. A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise.

Learn More

— 2 months ago
#branding  #brandpromise  #stephanpartners  #sethgodin  #digitalmarketing 

One is the loneliest number.

 Don’t rely on fate. Use AXE. Let what you want come to you.

— 2 months ago
#digitalmarketing  #branding  #stephanpartners  #axe 

Do clothes make the man?

 The way you dress matters. It defines and brands you. Sometimes it changes the way you look so much that you become someone else.

— 2 months ago
#digitalmarketing  #branding  #stephanpartners  #paisley 

Contrary to what most men think, doing dishes won’t harm them

Unlike most commercials for cleaning products, Magistral puts a twist to its ads by targeting men. Surprising and a great way to find new users. Women will like it too.

— 2 months ago
#digitalmarketing branding stephanpartners magistral 
Not a Tree 

New York City is overpopulated with people and buildings. The New York Restoration Project’s new campaign tags things around the city with labels that read, “Not a Tree” with accompanying texts that says “There aren’t enough trees in the city. Let’s change that.”
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Not a Tree

New York City is overpopulated with people and buildings. The New York Restoration Project’s new campaign tags things around the city with labels that read, “Not a Tree” with accompanying texts that says “There aren’t enough trees in the city. Let’s change that.”

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— 2 months ago with 2 notes
#marketing digitalmarketing branding nyc notatree 

What does toilet paper have to do with digital technology?

Forget cuddly bears, expansive green lawns or fluffy clouds. Le Trefle, the French toilet paper brand takes a contemporary approach to advertise its product to the digitally obsessed generation. Le Trefle reminds us that not everything can be replaced by technology.

— 3 months ago with 1 note
#digitalmarketing branding stephanpartners letrefle 
Branding-Focused Ads Remain No. 1 for U.S. CPG Category

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U.S. CPG digital ad spending on branding is estimated at 65% vs. 35% for direct response advertising. Brands are also increasing ad spending in mobile. CPG branding is making the move to digital.

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— 3 months ago
#stephanpartners  #digitalmarketing  #branding  #p&g  #mobile