Tiger Woods wins the Player’s Championship. A historic brand comeback! 

Does Your Association Need A Rebranding? 

Brands are more than just taglines and logos. They’re promises you make to members and stakeholders. A new look at your branding strategy can give you an opportunity to increase member engagement and revenue. 

bekkom:

In Italia, Coca-Cola calls Simone Rugiati a young chef to remind Italian people the pleasure of eating together.

So let’s eat together. 

How is Coca-Cola’s brand promise expressed internationally? This video, from Coca-Cola Italy, explains.

“Putting educational brands, from universities on down to grade schools (even—say it ain’t so—nursery schools), on our cars and our bodies helps us locate ourselves on our maps of the world. No matter the alma mater, schools get more attention with this class of personal branding.”

-Marian Salzman, Forbes.com

Former Apple President Mike Scott called the rainbow apple “The most expensive bloody logo ever designed” before switching to a more modern rendering.

Check out the evolution of Apple and your favorite brand’s logos from Neatorama.

Shots from Apple’s 1986 clothing catalogue, before the rise of Steve Jobs’ famous black turtleneck. Apple’s brand has style, but they’ve dropped the polo shirts and pullovers.

(Source: jeffswystun)

hellorichardcalifornia:

Heritage speaks of status, character, social class, and a history. It speaks of a traditional way of life that is of value to present and future generations. It speaks of inheritance, of shared experiences, and of a common history.

Brands express and share their heritage in the form of a narrative - a crisp, meaningful, relevant, and memorable story - a brand story.

(Source: allaboutbranding.com, via blancababo)

Dissonance? Anarchy? What does London’s 2012 Olympic logo promise, if anything?

(via justawasteof-time)