Showing posts tagged consumer decision journey.
x

Find Your Brand Promise
Ask me about branding, digital marketing and integrated marketing communications   Stephan Partners | Branding and Digital Marketing

"A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise..." Learn More


"The coolest banner ads, best search buys, and hottest viral videos may win consideration for a brand, but if the product gets weak reviews—or, worse, isn’t even discussed online—it’s unlikely to survive the winnowing process."
David C. Edelman, Harvard Business Review 2012
— 9 months ago with 1 note
#consumer decision journey  #digital marketing  #branding  #HBR 
RSS     /      Archive     /      Random
Astronaut by Peter Vidani     /      Tumblr