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Find Your Brand Promise


"A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise..." Learn More


Coming to A Screen Near You. On-Demand Marketing.
Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.

Coming to A Screen Near You. On-Demand Marketing.

Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery.

— 11 months ago with 1 note
#branding  #digital marketing  #digital strategy  #digital  #online purchasing journey  #on-demand  #WebLife research 
You are more beautiful than you think.

Unilever recently launched a remarkable TV campaign for Dove called “Dove Real Beauty Sketches.” Its power is that it reveals a lot about how women think of themselves.

What does this mean for you?

— 12 months ago with 2 notes
#unilever  #dove  #branding  #digital marketing  #digital strategy  #love 
"A brand is not a logo or a tagline (although it may include these).
A brand is not a mission statement, a website or an ad (although it may be expressed in these).
A brand is a promise."
George Stephan
— 1 year ago
#brand  #branding  #brandpromise  #digital marketing  #digital strategy  #marketing  #/chrono 
"The frequency of social media has evolved the ownership and authorship of your brand forever.
So, how do you retain brand consistency in an iterative social medium that is more controlled by the user than it is by you?
How can a brand be consistent but stay relevant? Patterns.”
-Marc Shillum, ‘Brands as Patterns’ for Contagious Magazine
[image via Andy Gilmore]

"The frequency of social media has evolved the ownership and authorship of your brand forever.

So, how do you retain brand consistency in an iterative social medium that is more controlled by the user than it is by you?

How can a brand be consistent but stay relevant? Patterns.”

-Marc Shillum, ‘Brands as Patterns’ for Contagious Magazine

[image via Andy Gilmore]

(via gardakencana)

— 1 year ago with 3 notes
#branding  #brands  #digital strategy  #marketing  #patterns