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Find Your Brand Promise


"A brand is not a logo or a tagline (although it may include these). A brand is not a mission statement, a website or an ad (although it may be expressed in these). A brand is a promise..." Learn More


Ready to do business in Alabama? The Alabama Department of Commerce hopes so.
Check out their new logo and Made in Alabama website 

Ready to do business in Alabama? The Alabama Department of Commerce hopes so.

Check out their new logo and Made in Alabama website 

— 1 year ago
#branding  #rebranding  #alabama  #logo  #advertising 
Former Apple President Mike Scott called the rainbow apple “The most expensive bloody logo ever designed” before switching to a more modern rendering.
Check out the evolution of Apple and your favorite brand’s logos from Neatorama.

Former Apple President Mike Scott called the rainbow apple “The most expensive bloody logo ever designed” before switching to a more modern rendering.

Check out the evolution of Apple and your favorite brand’s logos from Neatorama.

— 1 year ago with 3 notes
#Apple  #brand  #logo  #branding 
Dissonance? Anarchy? What does London’s 2012 Olympic logo promise, if anything?

Dissonance? Anarchy? What does London’s 2012 Olympic logo promise, if anything?

(via justawasteof-time)

— 2 years ago with 24 notes
#brand  #logo  #branding  #London2012  #Olympics